{"id":10210,"date":"2026-08-14T14:39:39","date_gmt":"2026-08-14T12:39:39","guid":{"rendered":"https:\/\/autentica.dev-cro.com\/about-natasa\/"},"modified":"2026-11-06T12:22:26","modified_gmt":"2026-11-06T11:22:26","slug":"o-natasi","status":"publish","type":"page","link":"https:\/\/autentica.dev-cro.com\/hr\/o-natasi\/","title":{"rendered":"O Nata\u0161i"},"content":{"rendered":"

Poslovna sam savjetnica i executive coach s vi\u0161e od 20 godina profesionalnog iskustva u vodstvu i savjetovanju, od \u010dega vi\u0161e od 15 godina u upravama doma\u0107ih i me\u0111unarodnih poduze\u0107a.<\/p>\n

Moja karijera obuhva\u0107a menad\u017ement konzalting, profesionalne usluge, industriju robe \u0161iroke potro\u0161nje i bankarstvo. Ta mi \u0161irina omogu\u0107uje povezivanje strate\u0161ke perspektive s prakti\u010dnim razumijevanjem stvarnog funkcioniranja organizacija.<\/p>\n

Radila sam na sedam europskih tr\u017ei\u0161ta: u Hrvatskoj, Ujedinjenom Kraljevstvu, Njema\u010dkoj, \u010ce\u0161koj, Slova\u010dkoj, Sloveniji te Bosni i Hercegovini. To mi je iskustvo dalo dubok uvid u to kako se stilovi vo\u0111enja, poslovne kulture i organizacijska dinamika razlikuju ovisno o okru\u017eenju.<\/p>\n

Moj pristup povezuje poslovnu stru\u010dnost s dubokim razumijevanjem ljudskog pona\u0161anja i razvoja. Koristim metode menad\u017ement konzaltinga, executive coachinga, transakcijske analize, Somatic Experiencinga i joge kako bih podr\u017eala \u017eeljene promjene na individualnoj i organizacijskoj razini.<\/p>\n

Uz diplomski studij iz financija s Ekonomskog fakulteta Sveu\u010dili\u0161ta u Zagrebu i MBA s poslovne \u0161kole IESE Sveu\u010dili\u0161ta u Navarri, godinama produbljujem znanje o ljudskom pona\u0161anju kroz emocionalnu inteligenciju, motivaciju, komunikaciju, psihologiju i svjesnost o tjelesnom do\u017eivljaju emocija.<\/p>\n

Zavr\u0161ila sam napredne edukacije iz Somatic Experiencinga (SEP), transakcijske analize (coach) i executive coachinga (Executive Coach, Center for Executive Coaching) te sam certificirana u\u010diteljica joge RYT-200. Trenuta\u010dno pripremam doktorat o povezanosti transformacijskog vodstva i radne anga\u017eiranosti.<\/p>\n<\/div><\/div><\/div><\/div>

<\/div><\/div><\/div>

PREGLED ISKUSTVA I KVALIFIKACIJA<\/span><\/span><\/p>

\n
    \n
  • Vi\u0161e od 20 godina iskustva u vodstvu i savjetovanju<\/li>\n
  • Vi\u0161e od 15 godina u upravama doma\u0107ih i me\u0111unarodnih poduze\u0107a<\/li>\n
  • Vi\u0161e od 5 godina iskustva u executive coachingu<\/li>\n
  • Menad\u017eersko i projektno iskustvo na 7 europskih tr\u017ei\u0161ta<\/li>\n
  • Prakti\u010dno iskustvo u menad\u017ement konzaltingu, profesionalnim uslugama, industriji robe \u0161iroke potro\u0161nje i bankarstvu<\/li>\n<\/ul>\n
      \n
    • MBA, IESE Business School, Sveu\u010dili\u0161te u Navarri<\/li>\n
    • Certificirani executive coach, Center for Executive Coaching<\/li>\n
    • Certificirana Hogan evaluatorica<\/li>\n
    • Somatic Experiencing Practitioner (SEP)<\/li>\n
    • Coach transakcijske analize<\/li>\n
    • Certificirana u\u010diteljica joge<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

      Ispostavi se da su neki putevi slijepe ulice, a neki autoceste. To otkrijemo tek kada se usudimo njima kora\u010dati.<\/q><\/p>\n<\/div><\/div>

      \"Via<\/div><\/div><\/div><\/div>

      Via Autentica \u2013 va\u0161a organizacija na va\u0161 na\u010din<\/span><\/span><\/h2>

      Ispostavi se da su neki putevi slijepe ulice, a neki autoceste. To otkrijemo tek kada se usudimo njima kora\u010dati.<\/q><\/p>\n<\/div><\/div>

      Via Autenticu osnovala sam nakon vi\u0161e od dva desetlje\u0107a rada na rukovode\u0107im pozicijama u razli\u010ditim industrijama i diljem Europe. Ime sam odabrala promi\u0161ljeno: pro\u0161la sam mnogim putevima i nau\u010dila da smisleni i trajni uspjeh dolazi kada prona\u0111emo onaj koji je doista na\u0161.<\/p>\n

      Organizacije i lideri ostvaruju najbolje rezultate kada hodaju svojim autenti\u010dnim putem i kada imaju i hrabrosti i kapaciteta ne posustati pred preprekama po putu.<\/p>\n

      To je te\u017ee nego \u0161to zvu\u010di. Okru\u017eeni smo tu\u0111im pri\u010dama o uspjehu, nosimo obrasce usvojene davno prije, a ispod svega djeluju instinkti pre\u017eivljavanja ugra\u0111eni u \u017eiv\u010dani sustav. Da biste se probili kroz tu buku i \u010duli tih, jasan signal onoga \u0161to je doista dobro za vas i va\u0161u organizaciju, potrebno je vi\u0161e od same analize.<\/p>\n

      Svjedo\u010dila sam neuspjehu strategija i transformacija, a uzrok gotovo nikada nije bio u kvaliteti plana, ve\u0107 u ljudskom faktoru: u neizgovorenoj sumnji za stolom uprave, u iscrpljenom lideru ili u timu koji potvrdno kima, ali ne poduzima ni\u0161ta. Ve\u0107ina konzultanata razumije ili poslovanje ili ljude. Moj rad obuhva\u0107a oboje. I sama sam vodila tvrtke, bila odgovorna za rezultate, ljude i posljedice odluka. Ujedno sam kroz Somatic Experiencing i transakcijsku analizu dubinski prou\u010davala \u0161to doista pokre\u0107e ljudsko pona\u0161anje, povezuju\u0107i ta znanja s vlastitim poslovnim i \u017eivotnim iskustvom.<\/p>\n

      Upravo taj spoj \u010dini moju metodologiju: poslovna disciplina za oblikovanje vizije i strategije te poznavanje ljudske motivacije za razvoj unutarnjih kapaciteta potrebnih da se ustraje i provede zacrtano.<\/p>\n

      Osobno sam uklju\u010dena u svaki anga\u017eman Via Autentice. Klijenti rade izravno sa mnom, uz moje puno stru\u010dno znanje, prosudbu i predanost.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10210","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nO Nata\u0161i | Via Autentica<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O Nata\u0161i | Via Autentica\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autentica.dev-cro.com\/hr\/o-natasi\/\" \/>\n<meta property=\"og:site_name\" content=\"Via Autentica\" \/>\n<meta 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