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NATAŠA ĆURIĆ MARTINČEVIĆ, MBA

Executive Advisory and Coaching

I help senior leaders turn potential into results by connecting strategy, people, and execution.

On-site across Europe · Remote worldwide

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A free, confidential 30-minute call.

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Nataša Ćurić Martinčević

20+ years

Experience in leadership and consulting

15+ years

C level in SME and multinational corporations

7 markets

Direct leadership and project experience

Unique methodology

Business acumen meets human insight

About Nataša

I am a business advisor and executive coach with more than 20 years of professional experience across leadership and consulting roles – over 15 of them at C-level.

My career spans management consulting, professional services, FMCG, and banking. That range lets me bring both strategic perspective and a practical feel for how organisations actually work.

I have worked across seven European markets, Croatia, the United Kingdom, Germany, the Czech Republic, Slovakia, Slovenia, and Bosnia and Herzegovina, which has given me a close read on how leadership styles, business cultures, and organisational dynamics differ from one context to the next.

My approach pairs strong business acumen with a deep understanding of human behaviour and motivation. I integrate methods from management consulting, executive coaching, Transactional Analysis, Somatic Experiencing, and yoga to support desired change at both the individual and the organisational level.

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Nataša Ćurić Martinčević

How can we work together?

Nataša Ćurić Martinčević

Most leaders who call me are not facing a crisis. They are facing a gap. The strategy is sound, the people are capable, the market is there, and still the results do not match the potential. That gap rarely closes with more analysis, because it does not live in the thinking. It lives between strategy, people, and execution.

That is exactly where I work: three connected ways, often in combination, tailored to high-stakes challenges.

Strategy & Execution

Strategy rarely fails in the plan. It fails in the leadership team that has to carry it.

Translate strategy into execution, strengthen alignment, and build sustainable performance – from strategic options and execution architecture to the leadership alignment sprint.

The outcome: Clear direction, aligned leadership, stronger execution, and better organisational performance.

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Leadership Development

The performance of a business rarely exceeds the quality of the conversations its leaders are able to have.

Leadership capability built where it affects the business most – in the decisions, conversations, and behaviours that determine whether strategy gets executed.

The outcome: Sharper, more resilient leaders, a team that executes, and stronger business performance – and the kind of leadership that keeps your best people.

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Executive Coaching

At C-level, the scarcest resource is not time. It is a safe place to think.

Confidential coaching that integrates more than 20 years of leadership experience with Somatic Experiencing, Transactional Analysis, and best practices in executive coaching.

The outcome: Stronger leadership, better alignment, a clear strategy and implementation plan, improved engagement, and sharper decision-making.

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Why work with Nataša?

Nataša Ćurić Martinčević

Business fluency

I bring more than 15 years in executive roles. I know first-hand the pressure, complexity, and responsibility C-level leaders carry – so I meet challenges with both strategic clarity and practical realism.

A fast, accurate read

Clients consistently tell me how quickly I grasp both the business and the underlying dynamics of an organisation. That lets me focus on what truly matters and build tailored, workable solutions.

Cross-cultural range

Working across seven European markets has given me a sensitivity to both the similarities and the nuances of different organisational and cultural environments.

A unique methodology

Few advisors combine board-level experience with real insight into human motivation. My approach addresses both the strategy and the people who have to deliver it.

Insights

Practical perspectives on leadership, organisational change, resilience, and the human side of performance.

First articles are on their way. In the meantime, connect on LinkedIn for current perspectives.

FAQ

These are the questions I hear most often – if yours isn’t here, that’s what the first conversation is for.

I am a Zagreb-based executive advisor and coach with more than 20 years of leadership and consulting experience, over 15 of them at C-level. I hold an MBA from IESE Business School and a Master’s in Finance from the University of Zagreb, and I am a Certified Executive Coach, a Transactional Analysis Coach, and a Somatic Experiencing Practitioner.

You don’t need to work that out in advance. In our first conversation, I listen to your situation, and we work out together whether it calls for strategic advisory, leadership development, executive coaching, or a combination. There is no off-the-shelf package – the scope is shaped around your context and your people, not the other way around.

Both. I work on-site across Europe and remotely with clients worldwide. Engagements are available in English and Croatian.

My approach is industry-neutral by design. The challenges I work with – misalignment between strategy and execution, leadership tension, decisions made under pressure – look remarkably similar across sectors, and what matters most is the ability to read a business and a room quickly. My experience across seven markets and multiple industries has sharpened exactly that skill.

Via Autentica is the executive advisory and coaching practice of Nataša Ćurić Martinčević – that’s me. It combines the rigour of business strategy with real insight into human motivation, drawn from Somatic Experiencing, Transactional Analysis, and executive coaching. Few advisors pair board-level business experience with this depth of understanding of what actually drives people, which means engagements address both the strategy and the people who have to deliver it.

Consulting brings outside expertise and recommendations to a problem. Executive coaching is a structured, confidential partnership that helps a leader think more clearly, decide better, and act – drawing on their own judgment. I offer both and often combine them.

Somatic Experiencing is a body-based method for working with stress and the nervous system. For leaders, it supports staying regulated under pressure, building resilience, and making clearer decisions in high-stakes situations.

It starts with a free, confidential 30-minute conversation about your situation. From there, I propose a tailored scope and approach. You can book a conversation.

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