About Nataša

I have spent more than twenty years learning how businesses work, and just as long learning how people do - my work happens where the two meet.

I am a business advisor and executive coach with more than 20 years of professional experience across leadership and consulting roles – over 15 of them at C-level.

My career spans management consulting, professional services, FMCG, and banking. That range lets me bring both strategic perspective and a practical feel for how organisations actually work.

I have worked across seven European markets, Croatia, the United Kingdom, Germany, the Czech Republic, Slovakia, Slovenia, and Bosnia and Herzegovina, which has given me a close read on how leadership styles, business cultures, and organisational dynamics differ from one context to the next.

My approach pairs strong business acumen with a deep understanding of human behaviour and motivation. I integrate methods from management consulting, executive coaching, Transactional Analysis, Somatic Experiencing, and yoga to support desired change at both the individual and the organisational level.

Alongside a Master’s in Finance from the Faculty of Economics and Business, University of Zagreb, and an MBA from IESE Business School, University of Navarra, I have spent years deepening my expertise in human behaviour – drawing on emotional intelligence, motivation, communication, psychology, and body-based awareness.

I hold advanced training in Somatic Experiencing (SEP), Transactional Analysis (Coach), Executive Coaching (Executive Coach, Center for Executive Coaching), and I am a certified RYT-200 yoga teacher. I am currently completing a PhD on the relationship between transformational leadership and work engagement.

CREDENTIALS AT A GLANCE

20+ years experience in leadership and consulting
15+ years at C-level in SME and multinational corporations
5+ years experience in executive coaching
Leadership experience across 7 European markets
Hands-on experience in management consulting, professional services, FMCG and banking

MBA, IESE Business School, University of Navarra
Certified Executive Coach – Center for Executive Coaching
Certified Hogan Assessor
Somatic Experiencing Practitioner (SEP)
Transactional Analysis Coach
Certified Yoga Teacher

Some paths turn out to be dead ends. Some become highways. Most reveal themselves only by walking them.

Via Autentica – Your Business Your Way

Some paths turn out to be dead ends. Some become highways. Most reveal themselves only by walking them.

I founded Via Autentica after more than two decades leading across industries and across Europe, and the name is deliberate, as I have walked many different paths and learned that the most meaningful, durable success comes from finding the one that is genuinely your own.

Organisations and leaders perform at their best when they are walking their own authentic path – and when they have both the courage and the capacity to keep walking it.

That is harder than it sounds. You are surrounded by other people’s success stories, layered over programming absorbed long ago, and driven beneath it all by survival instincts wired into the nervous system. Cutting through that noise, enough to hear the quiet, clear signal of what is genuinely right for you and your organisation, takes more than analysis.

I have watched strategies and transformations fail, and it was almost never the plan. It was the human factor: the unspoken doubt in the boardroom, the leader running on empty, the team that nods and does not move. Most advisors understand either the business or the people. My work stands on both. I have run businesses myself – carried the numbers, the people, and the consequences – and I have trained deeply in what actually drives human behaviour, through Somatic Experiencing and Transactional Analysis, grounded in my own business and life experience.

That combination is my methodology: business rigour to shape a vision and strategy worth committing to, and knowledge of human motivation to build the internal capacity to sustain it – and execute.

I am personally involved in every engagement Via Autentica takes on. Clients work directly with me, with the full measure of my expertise, judgement, and commitment.