I am a Zagreb-based executive advisor and coach with more than 20 years of leadership and consulting experience, over 15 of them at C-level. I hold an MBA from IESE Business School and a Master’s in Finance from the University of Zagreb, and I am a Certified Executive Coach, a Transactional Analysis Coach, and a Somatic Experiencing Practitioner.
FAQ
These are the questions I hear most often – if yours isn't here, that's what the first conversation is for.
You don’t need to work that out in advance. In our first conversation, I listen to your situation, and we work out together whether it calls for strategic advisory, leadership development, executive coaching, or a combination. There is no off-the-shelf package – the scope is shaped around your context and your people, not the other way around.
Both. I work on-site across Europe and remotely with clients worldwide. Engagements are available in English and Croatian.
My approach is industry-neutral by design. The challenges I work with – misalignment between strategy and execution, leadership tension, decisions made under pressure – look remarkably similar across sectors, and what matters most is the ability to read a business and a room quickly. My experience across seven markets and multiple industries has sharpened exactly that skill.
Via Autentica is the executive advisory and coaching practice of Nataša Ćurić Martinčević – that’s me. It combines the rigour of business strategy with real insight into human motivation, drawn from Somatic Experiencing, Transactional Analysis, and executive coaching. Few advisors pair board-level business experience with this depth of understanding of what actually drives people, which means engagements address both the strategy and the people who have to deliver it.
Consulting brings outside expertise and recommendations to a problem. Executive coaching is a structured, confidential partnership that helps a leader think more clearly, decide better, and act – drawing on their own judgment. I offer both and often combine them.
Somatic Experiencing is a body-based method for working with stress and the nervous system. For leaders, it supports staying regulated under pressure, building resilience, and making clearer decisions in high-stakes situations.
It starts with a free, confidential 30-minute conversation about your situation. From there, I propose a tailored scope and approach. You can book a conversation.